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How to IMMEDIATELY increase customers orders by at least 30%

PUBLISHING GUIDELINES: Copyright (C) Godfrey Heron Publication Rules: You have permission to publish this article electronically or in print, free of charge. If published please e-mail godfrey@advanced-webtechniques.com . Word Count:664 Word wrapped at 65 characters ************************************************************ How to IMMEDIATELY increase customers orders by at least 30% ************************************************************ When a potential customer decides to order your product, the introduction of the following technique can increase your profit from the initial order unbelievably. A customer at the point of purchase is often extremely favorable to an additional offer or what has been termed the "upsell" or cross sell". This technique is pure profit as your additional cost for the resulting sale is ZERO. This technique has been tested time and time again and is statistically PROVEN to increase your sales. This involves the use of psychological *triggers*. These are words used in a deliberate context to take advantage of your state of mind or to transform your present emotional state to one which favors the buying of the product. Let's use an example that we are all familiar with. The TV infomercial. The latest exercise gear being advertised on the market is the AB-MAXIMISER. As the well toned models display the versatility and effectiveness of the product and you are almost convinced to buy, they throw in the clincher:- "if you order now" not only do you get the ---product but you also get another ----product free. SIDEBAR

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