Support Is The Key To Business SuccessI know of a town in which there are five hardware stores. Competition is keen. Customers come primarily from the countryside which surrounds the community. I entered one some time back. Call it Joe's Hardware. I was looking for a filter for my heating system. But couldn't find one. And no clerk was close by. I leaned inside the office door and asked of three men, "Can you help?" An older man, just about to settle into a chair, straightened quickly, moved toward me, smiled, and said, "Sure thing." The two younger men in the room never looked up. The old man had looked tired as he was sitting down. I kind of wanted to apologize for interrupting him. Yet he eagerly went out of his way to be sure I found what I wanted. He spent some 15 minutes with me. I bought a heater filter and three night lights. Total paid? $12.47. The man didn't make wages. But it was this old man who had built this store to be the choice of most. For forty years, he had the most complete stock in town. He either beat the competition or matched them. And any problems were quickly resolved with a great smile. He was always ready to take yet another step on behalf of a customer. He had passed the store on to his sons, when I last visited. The two younger men who had not looked up when I asked for help. Prices are higher. Service and support are way down. Nobody any longer recommends Joe's Hardware. Although most still think well of Joe. He built his business with great service and support. His sons are allowing it to perish for they have more important things to do then hustle a $12 sale. In all, emulate this remarkable man, Joe. Provide outstanding service and support. Without it, your business will perish. About the author: Bob McElwain For ANSWERS, click to subscribe to "STAT News"Read similar articles: How To Fail... Faster Then a Speeding Bullet!An Introduction to Viral Marketing Ideas to Create Own Work At Home Online Business Product Experience the Strange and Twisted World of Internet Cafes Build and Maintain Websites For Profit How to be Successful Working at Home Sell More of Everything Help Your Visitors Remember You with Buddy Icons Web Design Contract 10 Blazing Ways To Sky-Rocket Your Profits heavy metal bułgaria wakacje wagi elektroniczne skateshop Cialis
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