3 Quick Tips for Selling More on Your WebsiteRecently, after a delicious dinner, a long-time friend asked me, "Can you give me some tips for selling more on my website?" "Absolutely," I said. We logged on and took a look. And here's what I suggested: 1. Have at-a-glance category links Have links to your product categories laid out at-a-glance along the left side of the screen. Studies that follow visitors through online stores show that when links are clearly laid out, some visitors will make impulse purchases. The visitor who came to your site for one thing may decide they'd rather buy something else. You can have a search box in addition to the category links. 2. Have testimonials on your homepage. Having a link to a testimonials page is convenient for you, but it is a mistake. A visitor may not want to take the time to click to the page. But there is something very compelling about "text in quotes". Since your homepage is crowded with information, you can put your best testimonial prominently on your homepage, then add a "More testimonials" link 3. Make it easy for visitors to give referrals. Ask your visitors who do they know who would be interested in your offerings. Have a refer-a-friend feature on your website. Even if a small number of visitors invite their friends, it's free word-of-mouth. About the author: Raynay Valles is "the web's hardest-working Internet marketer." Her site is the only place you'll find Sell More Action Plans. http://www.jawdrop.com or email rvalles@jawdrop.comRead similar articles: Nine Effective Tips For Improving Your Website’s UsabilityLove at First Site: Giving Your Website Visitors the right Impression Other Ways to Look at Things Don't Make Your Website User-UNfriendly! Moving Things Around So Much About META Tags! Turn Benefits Into Sales with Streaming Media Through The Looking Glass 10 Ways Web Site Text Can Impact Your Reader's Buying Decision Graphic Design Using Color surmacki last minute Sklep komputerowy projekty domów najnowsze informacje
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