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Ecommerce articles

Bringing the World to Your Door
According to Internet.com, by the year 2008 nearly 30% of offline purchases will be influenced by online research. If your site is a well-implemented ecommerce site, the web can significantly lower bo

Make That 3 Billion
My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomical compared to any other arti

How To Sell Websites Fast !
This article will explain in depth the steps needed to sell your website fast in today's marketplace.Step 1 Establish a Reasonable Price for Your SiteHow Much Can I Get?Before you sell, it's a good id

The Top 10 E-Commerce Ways to Follow up with Clients - Part 1
Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and

Tell Them What's in The Can!
What does 'the can' mean? Well, its literal meaning relates to canned goods on supermarket shelves. If your can is up there among thousands of others, the label had better state pretty clearly exactly

Web Users Crave Familiarity
The sad truth is, general Web users would love it if all our sites looked like Amazon.com.They'd immediately be familiar with the interface, they would know how to find what they wanted, and they'd fi

The Art of Being Human
This isn't the first time I have written about the benefits of inserting a human voice or presence into your online communications. And I make no excuse for writing about this again.Site visitors crav

Get Out of The Way
Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most ‘peaceful’ and among the most ‘useful’ I had seen in a long time

Direct Marketing isn’t all Brute Force
There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.It’s tempting to think the only thing that matters with direct marketing copy

Two Pillars of a Successful Web Site
For a web site to get close to fulfilling its potential, you need absolute clarity on two points. First, achieve clarity on what your site’s core purpose is Is to provide information? Is it to compl

Your Site is all Direct Marketing
This may not be a popular view, but I think writing a web site is very similar to writing a piece of direct mail. I’m not talking about smash-and-grab fliers. I’m talking about those large mailings wi

Writing Web Pages: Get To 'The Meat' Faster
Much of my consulting work comprises writing ‘Outside Opinion’ reports on the sites of large companies and organizations. Sometimes I review just a few pages, sometimes fifty or more. I’m just finish

Set Yourself Apart From The Ordinary
I have written at length about the need to anticipate your visitors’ needs. I have talked about how the first screen of the homepage needs to connect immediately and directly with the task each visito

Say Something Worth Talking About
I recently published a short e-book called 'One Thing I Know About Doing Business Online'. Seventeen people contributed - including Seth Godin, Jeffrey Zelman, Danny Sullivan, Jared Spool, Gerry McGov

Tell Site Visitors What To Do
Your site visitors make all the choices when it comes to browsing the Web.No other medium gives users, readers or customers such control over their own experience. TV, radio and print present informat

Your Readers are Publishers Too
Too often we charge ahead and treat the web as if it were just like any other medium. We know it isn’t, but somehow we just can’t resist retaining complete control of the creation and publication of o

Choosing on Order Fulfillment Service
When your eCommerce business grows to the point where you can no longer package and ship the orders yourself, it’s time to begin outsourcing your order fulfillment. Although all order fulfillment cen

Helping Your Visitors: a State of Mind
What does “helping your visitors” mean exactly?It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.That may sound like a simple task, but

Simple Steps to Start a Profitable Member Only, Subscription Web Site
Having a successful member only, paid membership site is one of the best ways to make money online. A successful membership site can give you the steady income of a CEO ….but without the job!For exa

The Top 10 E-Commerce Ways to Follow up with Clients - Part 2
Did you know that 80% of all sales are made after the 5th contact? The biggest mistake we make is not following up with our clients regularly. We not only lose the chance to offer other services and

Total 911 articles
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