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Attract Media Coverage Without Spending Advertising $$
Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, rememb

Working With Freelance Writers
Many companies are turning to freelance writers to get their projects completed. After all, there are plenty of advantages to dealing with freelancers: no salaries, vacation time, sick days, heal

Public Relations Going O.K.?
Yes? Good! Still, if you’re not getting the behavior changes you paid for, you’re wasting your money. Here’s why I say that. People act on their perception of the facts, and those perce

An Odyssey We Never Expected
The late, great Stanley Kubrick envisioned a futuristic 2001 with orbiting Hilton hotels, lunar colonies, and manned trips to Jupiter. But not even he could have imagined what the first year of t

Collaborate Your Way to Success
The best way to market - or accomplish anything - on the Internet is to be helpful. Netizens appreciate it and try to be helpful in return. As I indicated before, the 3 ways of being helpful are

12 Tips For More Successful Negotiations
Whether you are working on a joint business venture, a new job, the price of an auto or your child's new curfew, negotiation is a key success skill. So how can you improve your negotiation skills

Why Change?
Why are most people tired at the end of their workday? Not because they've had to do so much physically demanding work. Most jobs are not physically tiring. Running down a Mastodon -- that's tiri

Do What You Always Do, and Youll Get What You Always Got
There used to be a computer game called 'Leisure Suit Larry - Looking for Love in all the Wrong Places.' How appropriate that concept is to the vast majority of businesses: they are looking for c

SUCCESS Comes... When You Turn INDECISION And FEAR Into POWER and ACTION!
"We have nothing to fear but fear itself." Franklin Roosevelt How many times have you had a really great idea or wanted to take a risk and try something new, only to have a little voice inside

Control Your Emotions and Reach the Top!
© 2002 Carole Nicolaides http://www.progressiveleadership.com Socrates knew it all along. If you want to succeed in life you must “know thyself.” This is the first step for everything and for

Branding – It’s More Than Just Your USP
by Karon Thackston © 2002 http://www.ktamarketing.com When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – per

Thousands Enter Internet Wilderness Daily
Ever wondered what it feels like to walk alone through the African bush in the midday sun? If you remember the first time you surfed the Internet, you will have a good idea. Not long after you

Industry Pro Interview: Expanding Your Market Reach For More Sales
© Karon Thackston 2002 http://www.ktamarketing.com Have you ever wondered how to get out of a “sales slump”? I think all of us have! One of the most common things we, as small business owners,

Will You Get Top Dollar When You Sell Your Business?
Selling your business will probably be your biggest sale ever. But, to get the best price you'll need to satisfy your buyer on two points. Firstly, your company should be showing good returns. Se

@ Great American Enterprise; Catalytic Converters
Recycling. Catalytic converters. Precious metals such as Platinum, Palladium,and Rhodium. All these things go together. While one is recycling the scrap catalytic converters, you can be making a

Balancing PLay and wORK: Leveraging Time, Part 2
In this article we suggest some ways to "work smarter", or achieve more by multi-tasking - multiplying our productive time so we have more time to PLAY! For example, we may choose to drive the

The Critical Role of Training
There is always an excuse for not providing employees with training opportunities. Very few people articulate these excuses to either their customers or their staff, but the net effect is still t

How Do You Explain Public Relations To A Non-Public Relations Audience?
Here’s the way I’d explain it: First, I want to give you a quick overview of where I believe public relations is today. And second, an equally brief run-through of how I believe the process can

Balancing PLay and wORK: 19 Ways to Leverage Your TimeBalancing PLay and wORK: 19 Ways to Leverage Your Time
One basic concept of effective time management is to create ways to leverage your time. By leverage we mean, for example, you put in 1 hour and gain a return, or output, equivalent to 5, or 10, o

PLORK: Creative Laziness, Part 1
If you work for someone else, when was the last time your boss said to you, "I think you're working too hard. I want you to take some time off a just loaf around. In fact, I insist. We'll even pa

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