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Is Your Ad Killing Your Brand?
by Karon Thackston © 2002 http://www.copywritingcourse.com It’s funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campa

Creating Your Ideal Client Profile (ICP) Worksheet
By marketing to and networking with your ideal clients, you’ll spend your time and energy directly on the individuals who will purchase your products or services! Makes sense, doesn’t it? One t

Good To Great - A Book Summary
Book Summary: Good to Great This article is based on the following book: Good to Great "Why Some Companies Make the Leap... and Others Don’t" Jim Collins, co-author of ‘Built to Last’ Random H

Satisfying your Customers is as Simple as this...
Customer service is everywhere. It seems everyone we deal with now is a 'customer service representative'. Remember when they were bank tellers, flight attendants or just the person behind the en

Pricing Your Service or Product: Things To Ponder Part 1 of 2
Terrific students attend the classes I teach. They ask profound questions that "stretch" my knowledge and resources. When I teach a building a business foundation owner class, I'm usually asked,

Soft Skills In the IT Environment – Part 2 of 2
by Carole Nicolaides, Copyright © 2002, All Rights Reserved www.progressiveleadership.com In part one of this article, we covered the importance of soft skills, especially for those in the info

Effective Advertising and Associates
Your Advertising is failing you; find out why....... We help you understand the reasons. Providing the knowledge and the solutions you need. You will truly be stunned by what you will learn.

How to Create Attention-Grabbing Classified Ads
How to Create Attention-Grabbing Classified Ads By Jennifer Bosworth http://www.internetwriters.com Whether you own a business that sells information, services, or products, a classified ad c

Soft Skills In the IT Environment – Part 1 of 2
by Carole Nicolaides, Copyright © 2002, All Rights Reserved www.progressiveleadership.com In today's competitive environment, it is not enough to be the best in your field intellectually. Compe

Debt Collecting Q & A Issue 6 (Re-Submit)
DEBT COLLECTING Q & A – Issue #6 By Jim Finucan © Tiare Publications Group 385 words Editor: The following article is offered for your free use, provided the author Resource box is included at

Getting Your Name Right
Getting Your Name Right By Andy Routledge It’s true. Creating a good name for your business or products is crucial to long term success. In general, names should be short, easy to say and spell

Network Marketing...An Opportunity Often Overlooked.
NETWORK MARKETING -- AN OPPORTUNITY TOO OFTEN OVERLOOKED! Copyright 2002 by Dr.Vernon Brabham Frequently overlooked by the man or woman who needs more money is a business called “Network Marke

The Feasibility Study and You: A Dynamic Duo
You have a great new business idea. You've asked your friends and family for feedback and they gave you thumbs up approval. You've asked your existing customers if they'd have use for such a prod

CHRISTMAS COMMANDOS MAKE YOUR YEAR-END EVENT A “TOTAL VICTORY”
CHRISTMAS COMMANDOS MAKE YOUR YEAR-END EVENT A “TOTAL VICTORY” If you thought all of America’s best commandos were clearing the caves of Afghanistan think again. We discovered two real-life com

ITS LONELY AT THE TOP
Picture the CEO of a major corporation. Say his office and those of his principal staff occupy the top two floors of the building they own in New York. When a major decision is to be made, the

Planning for Product Release
This article may be reprinted for use in newsletters and websites provided that the information box is kept intact. Email notice of intent to publish is appreciated but not Required: ptma@dr.com

Inspired Action: An Amazing New Short-Cut to Make All Your Dreams Come True
Ever since my latest book, "Spiritual Marketing," became a #1 best-seller at Amazon last June, people have been writing me. Most of the time people are just praising the book. Sometimes people h

Achieve Goals
Pendulum Power - by: Joseph Robert Neil james. When a Pendulum was introduced to me on 1981.I was fascinated with its simple Yes and No signal. For many years pendulums have been used in various

Got Your Speech, Know How to Present, Ready to Go, Right? Wrong!
For most people, public speaking is a challenge, but even once you’ve mastered the techniques, and the part about just getting up there, you're work isn’t done. The most common mistake I find

How To Choose A Business Name
How To Choose A Business Name by BB Lee (c)2002 (500 Words) Choosing a name for your home business is often a hard task for many new entrepreneurs. They want a cutesy catchy name that will g

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