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What Do The Olympics Have To Do With Marketing?
Millions of people around the world tuned into the Games of the XXVII Olympiad for the extraordinary displays of physical strength and prowess offered by the world's greatest athletes. They weren't di

Dirty Hooligan! What a Crude Street Corner Come-On Taught Me About Direct Response Marketing
Can't get a date?No, I mean to your website.Day in and day out, I see marketers address "filet mignon" prospects like $10 streetwalkers.How do they expect to get the sale (or the signup, or the downlo

Advertising Your Home Business on a Budget
When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.If there were not people in your community or

About To Start An Online Business? Read This First.
Copyright 2004 Steve ShawI recently received an interesting question from a visitor to one of my web sites: "If there is any advice that you wish you would have gotten before you started a business on

Understanding Google AdWords
Google AdWordsUnlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the

Before You Think That Next Thought!
Every thought we think is creating our future. - Louise L. HayResearchers have discovered that the average person thinks anywhere between 50,000 to 70,000 thoughts per day. Since the majority of us sp

Mining For Gold ...In Your Web Traffic Logs
Understanding your Web site’s traffic patterns is a crucial component of your marketing mix.  The information in these logs is collected as visitors find and move around your site at their own volitio

Understanding Email Netiquette
In life, it is the moral responsibility for the elder to teach the younger, or for the experienced to teach the inexperienced. In internet life, the same moral responsibility applies in regards to cor

How to Create a GREAT Web Site
Do you have a web site that hasn’t been touched in years?  Or have you avoided the Internet bandwagon all together?  Well, it’s time to hop aboard again – or for the first time. Here’s why:   1) Audi

Why Some Experts Are Completely Wrong About Linking
Why Some Experts Are Completely Wrong About Linking And How You Can Get Your Website Marketing Back on Track! (Free Software Included)If you have read some information about reciprocal linking and ot

How To Create Amazingly Seductive Offers Only a Moron Could Resist!
Have you seen the movie "The Godfather"?It's a brilliant movie, filled with great scenes, great lines, and great characters. One of the most memorable pieces of dialogue is spoken by Don Corleone afte

20 Top Tips To Writing Effective Surveys
Writing surveys is easy; or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more ef

Save Promotion Money: Attract the Right Audience to your Web Site
To attract your targeted audience to your Web site, you need to know your preferred audience. Then you'll spend less promotion time and money. In everything you send out, think about your audience be

The Importance of Writing Good Web Site Sales Copy
Many small businesses fail because their owners don't pay enough attention to sales copy. Especially on their Web sites. If you want to be a member of the 5% Club that receives plenty of ongoing, cons

Listen To Your Ideas
The Internet is a highly creative place. Every daypeople are launching new business solutions, writingnew software, creating new scripts that do things wecouldn't imagine just a few months ago. And in

Getting The Most Out of Your Website
A website is like a toll free number, it is great way for your customers to find out more about your company or to place orders, but they have to know the number to call. Here are some important guide

How To Use Database Marketing To Skyrocket Your Online Profits
Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use

Five Reasons To Develop A Website For Your Business
Whether you own a small business that caters to a select group of people or you run a large company that aims to satisfies the needs of a diverse range of consumers, you can benefit from creating an o

Wonderful Online Joint Venture Ideas
A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasin

How NOT to be Ripped Off by Online Hype
When you are surfing online, you visited a number of websites. Some website copies are so attractive and you are nearly ready to pull your wallet out, give them your credit card number. But before you

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