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Email Marketing articles

Build Credibility With an Email Course
When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know.

What’s the Value of an E-mail Address?
Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven’t already begun. If you have

Lost: 200 emails gone missing. Last seen on the 25.10.2003
Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

11 Extraordinary Ways To Expand Your Subscriber List
Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and

Reach Out and Slap Someone
I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only ele

9 Tips To Help You Write More Powerful Emails
1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell y

Tips to Build Your Email Address Database
WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Si

Tips to Bounce-Proof Your Email List
Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acqu

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?
Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing

Three Steps To Building A 50K Email List In Less Than 90 Days
One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that “the money is in the list”. This is very true because the

15 Ways to Manage Your E-Mail More Effectively
• Are you tired of searching for e-mail messages you know are somewhere? • Is your electronic “In Box” full of outdated messages? • Do you frequently get ultimatums from your IS department to “clean u

Why Do Marketers Lie in their Emails?
Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line. An offer. A time limited deal. Th

Effective Email Marketing
I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!Some of this is due to the product, or the professional

Are Your Subscribers Receiving Your Newsletter?
In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you."The

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses
An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and

Writing Newsletters Online: How to Get it Right
A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email. I’m sure you know what I mean. Go back a couple

How To Set Up an Ezine Encyclopedia
Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of va

The Innovative Ways To Use Your Autoresponder
If you have auto response system set up for following up your customers or prospects, you may just use one or two purpose. Here is a list of brainstorming ideas for you to get more out of it. 1. Coll

A Guide To Automated Email Marketing
You've probably heard the expression, 'the money isin the list'. It's become a bit of a cliché - but it'sthe key to successful web marketing.About 95% of visitors will not buy on their firstvisit to y

Why You Need Run Survey
Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. S

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