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Email Marketing articles

Viral Marketing Tips: Greeting Cards
When we speak about viral marketing, we are not talking about the newest disease. We are not talking about a Mad Cow Disease variant or something that you need to be vaccinated for. In fact, we are no

New Realities for E-Mail Marketing
Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to

10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.So, you need to

7 Wise Ways to Collect Email Addresses and Build Your Mailing List
=> Wise Way #1 - OFFER A FREEBIEYou have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than somethin

Guideline to Hiring an Email Marketing Company
A common practice in today’s e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enac

Writing Effective Emails
Sometimes email messages can get quite long, especially when you quote much of the material that has been sent in previous emails. Also, emails often get long if you have a lot to say or you need to g

Analysing Autoresponders
An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.Go

Taking Care of Busines... E-mail
In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks.Looking at the incoming stream of calls I s

EMail Newsletter Marketing Essentials
If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to in

Email Marketing - How Best To Manage and Distribute Your Messages
This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That’s 9 percent more revenue for online merchants in comparison to last year’s results.A recent

Why Autoresponders are an Absolute Must
With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!I know, I know, you're thinking, "Okay, no

Lumpy Mail Gets Your Message Through
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your buyer’s desk, lumps are just the ticket. I love

The Lowdown: How To Create And Send HTML Email
I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you.How to create HTML ema

Why Does Your Business Need An Autoresponder?
Suppose you have a website with 500 visitors a day, and one in fifty of them requests information. That's ten e-mails you're going to have to send manually for the next few days or weeks. And tomorrow

A Cool Email Communication Tip
If I sent you an email that said: “The Big Bear is being replaced by Giant Eagle.” you probably would have no idea what I was talking about. First you would try to figure out what “Big Bear” and “Gia

How to Choose the Autoresponder Right for Your Business?
Let's give a definition to autoresponder first. So, what is an autoresponder? Think of it as a 'fax on demand' service. When a customer sends an e-mail to the autoresponder address, this smart 'robot'

Email Microtargeting
Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified.Microtargeting has become

10 Reasons to Outsouce Your Next Email Marketing Campaign
So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider……1. An ESP allows you to send the

Email Etiquette II
I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in discussion groups. For those who are not yet aware,

What Is Wrong With Email Marketing?
If you are active on the web promoting your products, affiliate programs or services, you probably sense where I’m going with the title of my article. We all put a lot of effort into our internet busi

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