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Seven Tips To A Perfect Email Ad's
Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.Most of the t

Online Marketing Through Newsletters
So you want to start publishing an online newsletter? Why? Because that’s what all the online marketing experts and gurus said to do. You’ve been told you’ll pull in lots of new customers if you just

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.
Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages

Is Your Autoresponder Truly Promoting Your Company?
Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web market

A Review on Email Go Getter System (EGGS)
A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently. The main difference between EGGS and other commercial autoresponders o

The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn

Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends." First of all, what do you want your e-zine to

Attract New Subscribers With Magnetic Ads
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you kn

How to Do an E-mail Interview in 9 Easy Steps
Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk

Here's Why You Don't NEED a Blog
The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologicall

5 Things You NEED to Know About Your AOL 9.0 Subscribers
In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of Decembe

What's on YOUR Subscriber Thank-You Page?
When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many o

Are You Backing Up Your BIGGEST Asset?
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stoma

Top 10 Business E-Mail Basics
When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consid

How to Structure an Email Follow Up Series
Marketers the world over use follow up autoresponders toincrease sales. But, many struggle to write a compellingmessage series. Don't let that keep you from your share ofthe profits! Print and foll

The Benefits of Interactive Online Characters
This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters

What is Gmail?
Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no differ

Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.But neither approach has worked.Even if US anti-sp^am la

How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, t

How Effective is Your Email? How Can You Tell?
Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email a

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